I am a complete sucker for anything with a "% off" marker. I don't always buy them, but those tantalizing on-sale pieces get me to do what they're meant to do in the first place: Get you in the store so you'll check out all their other stuff. I hate that I play into it, but then wonder, "What if they have amazing stuff that I haven't tried yet!?" And how can you resist when you see a lot of stuff that you've always wanted to try going for 10-70% off?
Yes, an estimated 95% of this stuff are impulse-buys.
It was actually Maybelline's 100 Year Anniversary Sale that got me out the door. Are they on sale because they're MAYbelline and it's May? We might never know.
![]() |
Okay, one of them's L'oreal but they're in the same group of companies |