I am a complete sucker for anything with a "% off" marker. I don't always buy them, but those tantalizing on-sale pieces get me to do what they're meant to do in the first place: Get you in the store so you'll check out all their other stuff. I hate that I play into it, but then wonder, "What if they have amazing stuff that I haven't tried yet!?" And how can you resist when you see a lot of stuff that you've always wanted to try going for 10-70% off?
Yes, an estimated 95% of this stuff are impulse-buys.
It was actually Maybelline's 100 Year Anniversary Sale that got me out the door. Are they on sale because they're MAYbelline and it's May? We might never know.
Okay, one of them's L'oreal but they're in the same group of companies |